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Make acalendar3/23/2023 Manage content in one placeīecause it stores all available information about each content piece in your pipeline, a calendar works as a single source of truth for your team. Once you’ve planned out the steps required to publish a specific piece of content, you can simply repeat them with every new piece instead of having to start from scratch this not only saves you time, but makes it easier to estimate how long each task might take and make sure no step is skipped. Make your content process repeatableĪ good content calendar isn’t just about dates on a page: it’s a system for creating a repeatable process. You might need to work with an illustrator for a blog post, tell your social media team to promote new content, and manage submissions from freelancers and guest authors: a content calendar helps you break down each piece into its individual components and assign them to specific people with clear due dates.įor example, for each blog post we publish, we need to assign and keep track of the following: There are a lot of moving parts involved in content creation, and a content calendar keeps everyone on the same page. A calendar ensures that what you’re planning is doable given the time and resources you have available it also allows you to foresee and account for ad-hoc content initiatives (for example, if your company is about to launch a new product), so you can organize work ahead of time. The most practical reason to have a content calendar is that it helps plan content production weeks and months in advance. 4 reasons why you should use a content calendarĪ content calendar is a crucial tool for anyone involved in content production, whether you’re a one-person operation or part of a large team.
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